![]() The agency culture is pretty loose and the environment is very creative. How would you describe the creativity culture at your agency? Some of our best work was created as a team effort. I love hearing different takes on a concept, a design, or a UX strategy. I can’t stress the importance of collaboration with all different types of people and skill sets.Įveryone walk to a different beat and has different ideas. Get the campaign in front of the right audience Identify the unique selling propositionsĤ.Ĝreate powerful and creatively unique imagery and headlinesĦ. Ken shared with TIA the key ingredients for a winning digital campaign:ģ. Repeat Keeping up the pace of success is not for the faint hearted. Work with clients you believe you can helpĤ.Ĝreate digital marketing campaigns that grow your clients revenueĦ. Can you define your agency’s project building stages?ġ. We focus on overall usability, ease of use, and the interaction between the user and product and/or service offering to create engagement, social interaction, and sales. It tells customers who you are and distinguishes you from your competitors. Branding is one of the most important ingredients to the success of any business. We spoke to Ken Braun, founder and Chief Creative Officer at Lounge Lizard to let us into his formula. Lounge Lizard is an agency capable of bringing a bit of magic to the digital realm. Your senses are triggered, emotions emerge and most importantly, you remember it. As Aristotle said “The whole is greater than the sum of its parts.” You know when you are looking at a great digital project because there is a little bit of magic happening before your eyes.
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